Al Wathba Insurance
Digital Insurance Experience

Crafting a seamless digital product for Al Wathba Insurance, with intuitive policy, claims, and benefits journeys for individual and corporate customers.

Client

Al Wathba Insurance

Year

2025

Industry

Insurance & Financial Services

Services

Product Design, UX Strategy, Claims UX

Overview

Building clarity for insurance customers and partners.

Al Wathba Insurance partnered with Foxnib to redefine its digital experience for individual and corporate customers, bringing policy selection, claims processing, and partner benefits online with ease.

The product was designed to reflect Al Wathba's strong customer service proposition, efficient claims handling, and network of benefits while making it effortless for users to understand their options and submit requests across the UAE.

The Challenge

Turning complex insurance into a confident digital journey.

The insurance industry is full of technical terms and policy complexity. Our challenge was to create an experience that helped customers quickly compare plans, understand coverages, and complete claims without feeling overwhelmed.

We also needed to support Al Wathba's corporate offerings, partner benefits, and app-based engagement while maintaining a consistent voice across touchpoints.

Our Approach

A product experience built for speed and simplicity.

We designed a modular digital system that clarifies policy types, highlights partner savings, and accelerates claims submissions. The visual language balances trustworthy insurance signals with approachable microcopy and clear progress states.

Created a policy discovery flow for personal and corporate insurance with clear comparison metrics.
Designed a claims experience focused on fast submission, document upload, and real-time status updates.
Built a benefits network section that communicates partner savings and service incentives.
Established an accessible interface for mobile-first customers across the UAE.

Outcome

A digital insurance experience that reduces friction and builds customer confidence.

30%

Faster Claims Resolution

500+

Network Partner Benefits

24/7

Support Availability

Up Next

See more product design work.

Back to Product Design